According to Maria Bailey, CEO and founder of BSM Media, Mothers, now more than ever, are using technology like video, blogs and wireless devices to multi-task through their busy days…
A report by Marketing to Moms Coalition details these findings:
- Overall, full-time working moms use technology at the highest rates.
- The cell phone is the technology used most often by moms to communicate with their kids, and 80% say it is the direct line to their child and babysitter.
- 60% of moms use text messaging, and African-American moms and Hispanic moms text more than Caucasian moms.
- At 42%, MySpace is the most common personal networking site used by all moms.
- [Stock Tip!] Best Buy is the leading electronic retailer for moms of all income groups, and particularly moms in high-income households.
The study also found that the most common online activity for wired moms is checking and sending email, reported by 85% of survey respondents.
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