nonblogger. » folgers http://nonblogger.com stephan iscoe's personal weblog Thu, 06 May 2010 12:23:04 +0000 http://wordpress.org/?v=2.9 en hourly 1 Leader of the Brand http://nonblogger.com/leader-of-the-brand/ http://nonblogger.com/leader-of-the-brand/#comments Fri, 06 Mar 2009 12:59:43 +0000 Stephan Iscoe http://nonblogger.com/?p=265

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
__ Al Ries & Laura Ries

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