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Special ‘Duh!’ Report -

Parents have a lot to learn when it comes to their children’s behaviors online, the research found. In addition to significantly underestimating the amount of time their teens spend checking in on social networking sites, nearly half of parents (49%) say their child was age 13 or older before starting unsupervised surfing. This compares with just 14% of teens who say they actually waited this long.

Quoted in Marketing Charts, a study by Common Sense Media found that the parents of teens greatly underestimate their teens’ involvement with social networks.

Some teens also are attempting to keep their social networking businesses secret from their parents. 12% of teens with Facebook or MySpace pages say their parents don’t know about the account, 28% have shared information they would not normally share in public (16%of parents think their children have) and 13% have posted naked or semi-naked images of themselves (only 2% of parents think their children have).

A new study by TRU reveals that the majority of teens and young adults expect to spend less on electronics and technology (57%), going out to eat (55%), snacks (51%), and entertainment (50%). Only in categories where spending is generally compulsory (such as housing, transportation, groceries, and paying off debt) do Millennials anticipate spending the same over the next 12 months…[ read more at MarketingCharts.com]